Reference by http://www.youtube.com/watch?v=Jq3yzqf-jbs Uploaded by seocopywriting
After just couple of weeks of launching Google’s new update Google Penguin, many sites has affected by this algorithm in SERP. Google’s head of web spam team Matt Cutts stated that this algorithm update is just to stop the web spamming and improve the search result quality.
I am little bit surprised regarding the name of this update. Why Google name its algorithm updates on Animal name just like previous update which was Google Panda. Don’t worry we are not going to talk about this. Here we are talking about the positive and negative effects of this update on SERP.
I think this algorithm update will be a great weapon against the negative SEO and Black hat SEO. So I hope this will help the Google in providing most relevant and quality results to the users. As we discussed that this algorithm has made many positive and negative effects on many sites so first of all you need to keep these following tips in your mind if your site is experiencing the effects of this algorithm
1. First of all avoid keyword stuffing on your site.
2. Avoid Duplicate content for your site.
3. Don’t use any kind of hidden text or hidden URL’s
4. Cloaking is also a major issue for this update
5. And last but not least avoid spamming in link building.
6. Make your web site user friendly not Google friendly
7. Avoid doorway pages on your site
So if you don’t want to suffer from this update you should follow these all tips to avoid any kind of negative effect.
Benefits of Google Penguin
1. Improved search engine results for users.
2. Results in SERP will be more useful and genuine for users
3. Web spamming will be reduced which improve the visitors user experience
4. Negative SEO can be controlled at some point
So overall we can say that if you don’t want to hit by this update avoid all kind of SEO shortcuts and make a solid image among the Google and users. Best thing you can do is try to make your web site user friendly not Google friendly.
Very informative post chris!! This update has decreased the ranking of approx 3% sites.
14 June 2012
jenifer
